Video production for healthcare brands

About this work

Casting is everything. It is the basis for the authenticity a healthcare story needs to connect, and because we cast in-house, the director already has a rapport with the people on set before camera rolls: a mix of real people and professional actors across a range of experience. For The Ohio State University Wexner Medical Center we produced the Bridges campaign, video and photography, for agency The Shipyard, directed by Andrew Litten inside an active hospital; it is on air now. TriHealth, the Cincinnati health system, and their agency Brandience asked us back for a second engagement in as many years on Be Seen. Be Heard. Be Healed., this time with our own Karmen Dann directing: a 30-second anchor and three 15-second spots, including an extended ultrasound session with two first-time parents and their unborn child captured during filming. Working in an active healthcare setting is difficult. Our experience lets us predict the logistical challenges, know where to travel lighter, and set a realistic timeline up front, so the right conversations happen before the shoot and the set stays calm enough for the creative to land.

Questions

Can you cast real patients and providers?

Yes. Real-people casting is run in-house: research, outreach, vetting and interviews. Both the Wexner Medical Center and TriHealth campaigns mixed real people with professional actors.

Do you work with our agency or directly with us?

Both. Wexner Medical Center came through The Shipyard and TriHealth through Brandience and Core Creative; other clients work with us direct.

Can you shoot in clinical spaces?

Yes. The Bridges campaign was shot inside an active hospital; we plan around clinical schedules and patient privacy.

Do you handle post?

Yes, editorial through delivery, with the same team that produced the shoot.

Field Notes: Be Seen. Be Heard. Be Healed.